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A CYAN Case Study: Using Social Media to Support Youth and Young Adult Quit Attempts (September 2021)

In August and September 2021, CYAN presented a two-part webinar series on youth and young adult cessation. The first webinar provided an overview of youth and young adult cessation research, quit patterns, and preference for digital quit support, and the second webinar provided a case study of CYAN’s youth and young adult social media quit campaigns. 

In April 2020 - January 2021, CYAN developed, tested, and launched three youth and young adult social media campaigns aimed at motivating and supporting tobacco quit attempts. This webinar provided an overview of the campaigns’ development, outcomes, and lessons learned.

Webinar Recording