Roll Your Own

Roll Your Own (RYO) cigarettes are an emerging tobacco product. The Federal excise tax was increased for tobacco products in 2009, at which time tobacco manufacturers began increasing the marketing of loose pipe tobacco for the purpose of rolling one’s own cigarettes rather than purchasing factory-made cigarettes. It is estimated that between April 2009 and August 2011, 45 million pounds of pipe tobacco has been sold for RYO use which has caused a reduction in tobacco tax revenue of over $1.3 billion. RYO products circumvent some tobacco regulations, making them less expensive to purchase than conventional factory-made cigarettes. The loose tobacco may also be sold in flavors. Both of these factors may make RYO products more appealing to youth and young adults.

A comparison of exposure to carcinogens among roll-your-own and factory-made cigarette smokers
(Addiction Biology, 2009) 

Fiscal and Policy Implications of Selling Pipe Tobacco for Roll-Your-Own Cigarettes in the United States
(Public Library of Science, 2011)

Make Your Own Cigarettes: Characteristics of the Product and the Consumer
(Nicotine & Tobacco Research, 2013)  

Prevalence and attributes of roll-your-own jokers in the International Tobacco Control (ITC) Four County Survey. 
(Tobacco Control, 2006) 

Trends in Roll-Your-Own Smoking: Findings from the ITC Four-Country Survey (2002-2008)
(Journal of Environmental and Public Health, 2012)