Tobacco and Hollywood Campaign

CYAN's Tobacco & Hollywood Campaign

CYAN’s Tobacco and Hollywood Campaign is part of an international movement committed to reducing the devastating impact that tobacco use in movies has on youth.

The problem with tobacco use in films

Tobacco is the #1 cause of preventable death in the United States.
Between 1999-2006, tobacco was used in 75% of PG-13 and 36% of G and PG films.
Smoking in movies is estimated to influence 52% all new teen smokers to start, giving the tobacco industry an estimated 390,000 new smokers each year.

The Four Solutions
CYAN’s Tobacco and Hollywood Campaign and the national Smoke Free Movies Campaign both endorse:

Rating movies that portray smoking “R.”
Requiring movies to be certified free of tobacco industry influence.
Requiring strong anti-tobacco advertisements before movies with smoking.
Stopping the identification of tobacco brands.

Our campaign

Our Campaign provides youth, parents, health professionals, and community members with the tools and resources need to advocate for the four solutions. We currently support two main advocacy efforts:

Letter Writing Campaign: California advocates are writing to movie studio CEOs to encourage them to elmate smoking from movies rated G,PG and PG-13.
Endorsement Campaign: This campaign seeks to gain public support from civic, political, health, and school groups. Click here to see a list of endorsing agencies.

Want to get involved?
The Tobacco and Hollywood Campaign can connect you with materials, trainings, promotional items, and whatever else you might need to get active and join other advocates around California who care about getting tobacco out of youth-rated movies. For more information, contact Julia Shrader-Lauinger at (916) 339-3424 ext.28 or julia@cyanonline.org.